Case Study
Zero Motorcycles
Zero Motorcycles — the only electric vehicle company producing fully-electric motorcycles in any quantity, with more than 125 dealers worldwide — is leading the pack. There’s one roadblock to acceptance that was providing a significant challenge: a lack of dealership technicians who are familiar with electric cycles. These technicians were expert mechanics, with full knowledge of the inner-workings of gas engines. But most had never gotten their hands on an electric vehicle. As a result, Zero Motorcycles support technicians, after trying to talk someone on the other end of the line through a repair, often had to hit the road. This was proving costly in terms of both travel expenses and lost productivity.