Hyatt, a leading global hotel chain, faced challenges with its mobile-based MFA causing user frustration and security risks from MFA fatigue. Customer-facing employees using phones for MFA prompts also impacted Hyatt’s professional image. To address this, Hyatt adopted Yubico’s phishing-resistant YubiKey MFA solution. Yubico’s hardware-based authentication enhanced security by eliminating reliance on one-time passwords and mobile prompts, reducing phishing risk while providing a seamless, user-friendly experience at scale, strengthening Hyatt’s cybersecurity posture and protecting its brand reputation.

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