Overview Leading Japanese market analysis company, YRGLM, has launched a new service called Audience EBiS which measures and evaluates people’s exposure to marketing contents. It uses Vertica which has enabled real-time analysis of up to 10 billion pieces of data a year. Challenge YRGLM is going on the offensive in the market - ing platform industry. Focusing on the market- ing platform AD EBiS which enjoys a top share within Japan, it is expanding its measurement and analysis services which increase digital marketing and promotion results. The company started a service, Audience EBiS, which allows people-based analysis and visualization of multiple customer touchpoints such as banner advertising and content. Hajime Uchida of the Development Department in the Marketing Platfo

Join for free to read