YouTube Video Book Case Study The Client: YouTube The Company: YouTube is an American video-sharing website headquartered in San Bruno, California, United States. The service was created by three former PayPal employees in February 2005. In November 2006, it was bought by Google for US$1.65 billion.[4] YouTube now operates as one of Google's subsidiaries. The site allows users to upload, view, rate, share, add to favorites, report and comment on videos, The Challenge: YouTube wanted their user video channels to get special coverage for the many features it was offering through these special subscriber based channels which include monetizing of original content. They wanted to cover the salient features via a few good videos that were easy to understand and implement. The Solution: VPP’s pr

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