Case Study
YMCA of Greater Louisville
Membership at the YMCA of Greater Louisville has increased tremendously in the last decade. But this growth, inevitably, strains the front-line staff. Branches field phone calls from people inquiring about membership or registering for one of the 250 programs sponsored annually by the Y—all while trying to serve the members who come into the branches in person. Especially at peak times, the staff is not able to provide the meaningful intera