Yield Management Results at Great Blue Heron Casino: A Case Study By the team at Tangam Systems .tangamsystems.comYield management strategies have been shown to improve efficiency and profitability in many industries. With the help of Tangam’s Table Games Yield Management software (TYM), the Great Blue Heron Casino (GBH) implemented a new approach to managing their Blackjack games at the end of Q3 of 2009. With their new approach, table spread

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