CASE STUDY XMPie Cross-Media Campaign Boosts College Admissions for Maryland Institution Higher Education Cross-Media Recruitment Campaign Customer Echo Communicate Inc., founded in 1977 and based in Baltimore, Md., provides print and marketing services. Their client, Capitol Col- lege, is a private institution in Laurel, Md. with programs in engineer- ing, computer sciences, information technologies and business. Challenge Echo Communicate’s

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