OUTFRONTmedia.com Testimonials -Jenny Wong-Li Event Specialist, XLanes How do advertisers increase brand awareness? Out-of-home of course! Highlights: XLanes, a new indoor recreation venue in downtown Los Angeles featuring bowling, arcades and billiards, turned to out-of-home to increase brand awareness and drive sales. Details: XLanes successfully utilized backlits at The Grove and The Americana at Brand, popular retail centers in the greater

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