CASE STUDY XI TECHNOLOGIES INC. Essential Research Tools For The Energy Industry1-877-872-2764 ENGINEERED FOR INDUSTRY Page 1 XI T echnologies has been creating essential research tools for the Western Canadian energy industry for more than 15 years. They produce a number of web-based applications that require zero IT resources to deploy. XI T echnologies’ goal is to create data-driven solutions that help Canadian oil and gas clients smooth their workflows, drive productivity, make more informed decisions and achieve maximum ROI. Understanding ROI Across The Entire Marketing Landscape:1-877-872-2764 ENGINEERED FOR INDUSTRY Page 2 The Problem XI T echnologies had an effective marketing strategy in which they positioned themselves as thought leaders through consistent and ongoing

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