Case Study

WWE Boosts Revenue and Fan Loyalty with Location-Aware Mobile App at WrestleMania 30

WWE Boosts Revenue and Fan Loyalty with Location-Aware Mobile App at WrestleMania 30

Pages 6 Pages

WWE BOOSTS REVENUE AND FAN LOYALTY WITH LOCATION-AWARE MOBILE APP AT WRESTLEMANIA 30 Case Study from Phunware2 PHUNWARE ©2009 - 2014 PHUNWARE INC. For World Wrestling Entertainment (WWE), it’s all about giving fans the most awesome experience possible. At the recent WrestleMania 30 in New Orleans, WWE was able to do just that in new, meaningful, and unexpected ways—not least of which involved an interactive graveyard. With 21 consecutive

Join for free to read