The Customer Comes First: Wurth W ood and Ryder build success on service Time for a change Larry Wirt wears two hats at Wurth Wood. He is the general manager of the company’s Roanoke, Va., branch and the fleet manager for the entire company. When he took on fleet responsibilities, Wirt quickly realized that customer service had to be a priority for Wurth Wood’s transportation partner. “We try to make sure we deliver what the customer asks for

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