© Walking the Talk, Ltd, 2014 All rights reserved   Case Study – 3 UK Culture  Management  process  –  rapidly  emerging  market   Introduction This  case  study  follows  the  cultural  management  process  of  3UK,  a  British  telecommunications  company,   focused  on  rapidly  emerging  3G  mobile  Internet  services,  for  the  years  2007-­-201

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