Case Study

Wärtsilä Boosts Monthly Lead Gen by 3x with Sitefinity

Wärtsilä Boosts Monthly Lead Gen by 3x with Sitefinity

1 © 2018 Progress. All Rights Reserved. CASE STUDY Wärtsilä Boosts Monthly Lead Gen by 3x with Sitefinity Challenge As a global company, Wärtsilä’s website plays a pivotal role in the company’s digital marketing efforts. However, the Finnish manufacturer had a problem—its website had become a complex ecosystem of digital content over the years. In 2014, Wärtsilä finally reached the end of the line. The web content management system the company was using at the time was full of shortcomings; it simply lacked the features necessary to build and support a modern, scalable digital experience. After getting in touch with Progress partner Siili Solutions, Wärtsilä began envisioning a new site with three specific requirements: 1. The website needed to deliver a modern user exper

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