SAM sales animation The Brief Wrights were asked to create a short sales animation for an event to tell the SAM story. Kathy Birch, SAM’s brainchild and managing director couldn’t attend the event herself so she wanted an informal and refreshing way to get the SAM message across. We were given an extremely tight deadline; four weeks to produce an animated video from scratch. The Solution We created a captivating and light-hearted 2-minute animation which reflected the SAM brand. The timescales were very tight, but we prepared a detailed project plan for both us and the client. This showed when approvals were needed and other key milestones, allowing the production to progress without any unforeseen problems. We wrote the script in the SAM tone of voice and from this create

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