1 Case Study 2013 Client : McDonald’s Germany Inc., Munich subsidiary Client ProjeCt l ead : Sebastian Dengler, Manager, Human Resources, Compensation & Benefits, Fleet Management ProjeCt Period : February 2013 a genCy ProjeCt l ead : Simone Schmitt-Schillig, Hannah Unglaub Creative l ead Gabriele Schwab CoPy : Birte Rolff Project Details Wow that’s cheap! % House & Garden Fashion Sport Technology Family HappyDeals – Wow

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