CASE STUDY NUMBER 05: NESTLE UK HAYES JANUARY 2002 Page 1 of 5 WORLD PREMIERE FOR STAR AND NESTLE Nestle UK, Hayes, Middlesex In Hayes, Middlesex towards the end of last year a world premiere occurred, but it passed with relatively little comment, no national press coverage, and certainly none of the razzmatazz that would accompany such an event on the other side of the Atlantic. For the first time, certainly in thi

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