Givenchy Case Study The Introduction When it comes to haute couture brands there aren't many bigger than Givenchy. Founded in 1952, Givenchy has become world-renowned as a provider of high- end cosmetics, perfumes, clothing and other accessories, leading the way as one of LVMH's luxury brands alongside the likes of Dom Pérignon, Moët & Chandon, Louis Vuitton and Dior. The luxury French fashion house first came to prominence in the 1960s when their now iconic black dress was worn by Audrey Hepburn in the film 'Breakfast at Tiffany's' and since then have gained a cult following with over 4 million followers across various social media platforms. The Requirements In late 2014, we were approached by LVMH as they required a number of printed garments to be used as part of their promotional act

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