Woodside Gets Active Topic: Exercise Organisation: Telford and Wrekin Council; Telford and Wrekin PCT Location: Woodside, Telford (West Midlands) Dates: October 2007 to April 2008 Budget: £15,000 Contact: Richard Twigg Email: richard.twigg@telford.gov.uk Telephone: 01952 382607 Overview In February 2008, Telford and Wrekin PCT and Telford and Wrekin Council launched a three- month campaign to increase levels of physical activity amongst children and their parents in Woodside, an area of deprivation with high levels of obesity. The overall aims of the campaign were to increase physical activity within the community, target hard to reach groups, and make recommendations for future service delivery across Telford and

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