Witzenmann From trend-scouting to implementation – the innovation process of a hidden champion Case Study Photo: Witzenmann GmbHThe Initial Situation In 1885, the founder of the Witzenmann Group, Heinrich Witzenmann, laid the foundation for the metal hose and expansion joint industry and set innovative standards for the family enterprise by inventing the flexible metal hose. As the global market leader, the Pforzheim-based company has obtai

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