GMF (Covéa Group), a leading French mutual insurance provider offering tailored solutions for individuals—especially public sector employees—achieved an 82% increase in leads compared to the prior year, surpassing goals by 134%, using Taboola software's Maximize Conversions bidding tool with Motion and Image Ads. This game-changer scaled performance across the open web, driving brand-new prospects to landing pages at the lowest cost and exceeding annual KPIs. As Bastien Barraud and Fara Amadi from GMF noted: “Taboola’s Maximize Conversions... allowed us to scale... exceeding our KPI objectives for the year.”

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