About Duke is a highly selective, private research university located in Durham, North Carolina. The eighth-ranked university in the United States, it has an 8.5 billion-dollar endowment and a large, growing, and active alumni community. Within the university, two departments have been at the forefront of event planning and fundraising: the Development Office and the Alumni Association. The Problem Event planning at Duke was manual and isolated within individual departments, making communication and staffing needs for onsite events tedious and unpredictable. At the Alumni Association, for example, everything from event creation to reminder emails and reporting was done manually, while in the Development Office, event registrations were emailed to participants and faxed b

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