Winter tyres campaign Challenge Solution Benefits Case study: Pirelli Tyres Met Office FitzRoy Road, Exeter Devon, EX1 3PB United Kingdom Tel: 0870 900 0100 Fax: 0870 900 5050 enquiries@metoffice.gov.uk www.metoffice.gov.uk Produced by the Met Office. © Crown copyright 2011 11/0218 Met Office and the Met Office logo are registered trademarks Pirelli wanted to increase the awareness of their specialised winter tyres with the aim of boosting s

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