Case Study

Wineman Technology

Wineman Technology

Pages 2 Pages

Wineman Technology Wineman Technology (WTI) specializes in providing technical solutions for a wide range of test and measurement applications with expertise in mechanical, electrical, hydraulic, and pneumatic engineering. The company has been named a National Instruments Gold Partner and Parker Hannifin Select Partner. TREW Marketing has served as WTI's marketing partner since 2009. In that time, we have shifted marketing focus from an 80% spend in outbound marketing, largely focused on trade shows and advertising, to a 75% spend in an inbound strategy, based on publishing optimized technical content on a consistent basis. Deliverables Annual marketing strategy, campaign development, and content plan Brand positioning and messaging Buyer personas Redesigned website and blog creation in H

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