Wilsonart partnered with Elevation Marketing to expand into the residential quartz market and overcome martech integration challenges. Initial B2B campaigns yielded promising engagement but exposed tracking and data alignment gaps. A comprehensive audit revealed issues with CRM disconnects, manual lead scoring, and underutilized tech. Elevation proposed short-term fixes and long-term strategies—including better attribution, Salesforce integration, and team training. These actions positioned Wilsonart to enhance marketing efficiency, foster a data-driven culture, and build a scalable foundation for future growth.

Join for free to read