Case Study
Wilson Bowden generates a wealth of leads with LANSA
In April 2007, Wilson Bowden Plc was acquired by Barratt Developments PLC. David Wilson Homes is part of leading U.K. house builder and property developer Wilson Bowden plc. Using LANSA, Wilson Bowden has implemented an end-to-end integrated Customer Relationship Management (CRM), sales and lead generation solution. LANSA Integrator uses XML to provide content to an outsourced Web site and map sales leads from the site to the Visual LANSA–bas