Case Study: ‘Wild Honey St James’ at Sofitel London St James Outline Challenges Located on the corner of Pall Mall and Waterloo Place, ‘Wild Honey St James’ is the new restaurant at Sofitel London St James. Following a design transformation by Jim Hamilton Design, ‘Wild Honey St James’ replaces ‘The Balcon’ which opened in 2011 and the former ‘Brasserie Roux’ run by Albert Roux. Head chef Simon Woodrow is collaborating with Anthony Demetre on menus which continue the contemporary French cooking, with nods to the British Isle, for which Wild Honey became well known. CGA Integration have utilised the sound system they designed and installed at ‘The Balcon’ to create a quality audio system throughout the new restaurant. Although this project did not pose any particular challenges

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