Case Study

Why KTAS's Roy Keefer Swears by Ensemble Designs

Why KTAS's Roy Keefer Swears by Ensemble Designs

Why KTAS's Roy Keefer Swears by Ensemble Designs Avenue 9430 Router a Key Ingredient in KTAS Cost-E?ective Conversion to HD KTAS is an independently-owned Telemundo a?liate in Santa Maria, California, a city of 100,000 residents which is located approximately 150 miles northwest of Los Angeles. The station serves DMA 122, which comprises the coastal communities of Santa Maria, Santa Barbara, and San Luis Obispo. KTAS began operation in 1997 on channel 33 as a full power analog station. In 2002, in order to comply with the FCC-mandated transition to digital broadcasting, the station began digital transmissions on channel 34. From 2002- 2009, the station simulcast its programming on both of its channels. In 2009, along with many other stations across the country, KTAS turned o? its analog tr

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