Application-in-Brief – Tradeshow Data Collection Code Readers used in Reverse Lead Retrieval American Exposition Technologies (AET) needed a way to prove return on investment for tradeshow exhibitors. They were also seeking proof of concept for a new closed-loop sales initiative. ShowToShelf was AET’s answer, utilizing a Reverse Lead Retrieval (RLR) process. RLR literally puts data collection in the hands of tradeshow attendees. The Show

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