Case Study

WHSmith

WHSmith

Pages 3 Pages

Profile WHSmith is one of the UK’s largest retailers, with over 600 High Street stores and over 600 stores at airports, train stations and service areas. Its stores are focused on the categories of stationary, books, entertainment, news and impulse purchases. The Challenge Like many retailers, WHSmith introduced e-commerce because it helped increase the speed at which the business could operate, streamlining and enhancing services in a number

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