CHALLENGES AROUND APP ADOPTION • Are the apps reaching the right people? • How can we promote the availability of the apps and the end-user value of the apps? • Are apps being used as they should? • Are the apps evolving as they should? • How can we maximize the app’s impact on business ROI? • And, perhaps most important, how do we get our IT people to think like marketers, and if that’s not possible, how can we engage marketing in the app deplo

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