Case Study Printing in the Food Industryin the What is the best way to print on gourmet popcorn? THE BACKGROUND Back in 2010, the world of popcorn was languishing in the doldrums. The market place had very little choice and was ruled over by one brand with no innovation or variants. The emphasis was on the word dull. However, all that was to change in a dramatic way.... THE STORY Joseph Sopher had previously visited the States and had brought back gifts of delicious popcorn for his circle of family and friends. In a light-bulb moment, he decided to make his own popcorn. The popcorn was radically different from what was currently on the market – the emphasis was on using 100% natural ingredients and a unique cooking process, that locked in the

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