Case Study: Westland Industries Westland Industries is a manufacturer of after-market boat covers and Bimini tops, as well as other canvas products. Westland has been in the boat cover business for over 40 years and is a trusted name in the canvas industry. Business Challenge Due to the nature of their business, Westland could not carry inventory for their products, as many of the covers and Bimini tops are aftermarket, and no longer available for sale retail. This on demand model required them to manufacture and ship on a short timeline – sometimes as short as seven days. Proximity to market and the ability to drop-ship also became an issue due to the on-demand model of their business. The NovaLink Solution Beginning their partnership in December 2003, NovaLink setup a customized

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