Case Study

West Liberty Foods/Norbest

West Liberty Foods/Norbest

___________________________________________________________________________________________________ For more information visit www.loganconsulting.com Case Study: West Liberty Foods/Norbest Western Sales The Client West Liberty Foods, a grower-owned turkey cooperative, is a private label and co-manufacturer of ready-to-eat sliced processed meat, poultry and protein products. Logan was contracted by West Liberty Foods to manage a reimplementation project of MFG/PRO in 2005. The Opportunity West Liberty Foods announced a sales and marketing alliance with Norbest, a federated turkey marketing cooperative based in Utah. Under the new agreement, Norbest products would still be processed by Norbest member producers i

Join for free to read