Case Study: Watkins’ Drivers Prefer CooLift ® Mitch Watkins knows a good thing when he sees it. Watkins Distributing Sales and Service adopted the CooLift Delivery system three years ago and has been running its own in-house comparison with 6-wheel carts ever since. "We wanted to speed up delivery, and get more cases delivered with fewer resources, fewer trucks and fewer people," says Watkins. "It just speeds up the whole process." With twenty-three years in business and three locations in Idaho—Twin Falls, Idaho Falls and Coeur d'Alene—this Anheuser-Busch distributor runs the CooLift on all of its routes, including hybrid routes to deliver standard skids to major grocery stores and CooLift pallets to convenience stores at the same time. "Once drivers use the CooLift system

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