Case study: Water & Sanitation for the Urban Poor (WSUP) m a n a g e m e n t c e n t r e . c o . u k/case_studies/case-study-water-sanitation-for-the-urban-poor-wsup-3/ Water & Sanitation for the Urban Poor (WSUP) is a unique organisation – a partnership that brings together the expertise of business, NGOs and academia to deliver drinking water and sanitation services to the poorest people living in cities in the developing world. In 2013 WSUP approached = m c for help to identify new funding sources and to make firm recommendations on where it should focus its comparatively limited fundraising resources. About WSUP WSUP works by encouraging both private and public water and sanitation companies to see the poor as consumers who can and will pay for effective services. By helping these comp

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