Case Study
Walker Sands Extends Techweek Event to New York City
Walker Sands Extends Techweek Event to New York City With support from Techweek, Walker Sands developed a strategic public relations and social marketing campaign to raise awareness of Techweek NYC and drive attendance. In a one-month timeframe, Walker Sands crafted and executed a comprehensive media outreach and social media campaign to generate interest from media and build an influential social media following around the event. Key ele