Case Study Wake Forest Baptist Medical Center Cuts Costs and Gains Efficiencies Through Content and Contract Management Strategy Overview Wake Forest Baptist Medical Center (WFBMC), located in Winston-Salem, North Carolina, comprises the medical education and research components of Wake Forest School of Medicine; the integrated clinical structure and consumer brand Wake Forest Baptist Health; the commercialization of research discoveries through Wake Forest Innovations, and a network of affiliated community-based hospitals, physician practices, outpatient services and other medical facilities. Challenges When William T . Brewer, MHA, MS, Director of Strategic Sourcing and Value Analysis, joined WFBMC in 2010, the existing item master covered only half of the organization’s purch

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