’S MOBILE BUSINESS - VOOT, POWERED BY SMART MARKETING AND RETARGETING BACKGROUND Voot is a free, ad-supported, mobile-first video on demand (VOD) platform. A division of Viacom 18, Voot has 40,000 hours of exciting content from MTV, Nickelodeon, COLORS and original content. Voot is the go-to destination for millions of consumers in a country racing to go digital. VOD Provider in India TOP 3 Improvement User Quality +80% New Installs In One Year 45M+AppsFlyer’s deep integrations with multiple partners served as the backbone for large, multi-channel campaigns at scale. Their attribution accuracy helped us identify the best channels, which enabled us to scale quickly without compromising our user quality. Gaurav Gandhi, COO Viacom 18 Digital Ventures " " CHALLENGE Voot launched in M

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