The Open, golf's oldest international championship since 1860 played on iconic links courses with the legendary Claret Jug, partnered with VITEC to extend fan engagement across hospitality villages and hotels after Sky secured exclusive live TV rights. VITEC software revolutionized the experience by streaming real-time competition feeds from over 600 screens via AvediaStream encoders and fiber networks, delivering crisp HD close-ups, Sky broadcasts, golf news, health/safety messages, and sponsor-customized ArtioSign graphics—ensuring immersive immersion everywhere, seamless multi-network mobile access, and elevated value for 172,000+ spectators.

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