Challenge Founded on a vision to simplify marketing and promotion for small businesses, Vistaprint now generates over $1.8 billion in annual revenues and employs over 10,000 people. Much of this growth was fueled by a very familiar technology: email. Vistaprint and its umbrella corporation, Cimpress, use email both to give its customers a common user experience worldwide and to coordinate the work of its many specialized business units. Yet its meteoric growth was met with unforeseen obstacles that threatened to complicate operations and limit Vistaprint’s success. Solution Vistaprint reinvented supply-chain management by aggregating large numbers of customized orders and farming them out to Cimpress’s numerous specialized production facilities. In this process, Vistaprint m

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