sojern.com / solutions@sojern.com Case Study In an industry-first digital marketing partnership, Visit St. Petersburg/Clearwater (VSPC) collaborated with Sojern, Destination Analysts, and Miles to combine a website survey, Google analytics, and data- driven digital marketing to actively participate and influence in real-time the decision-making and travel planning process. • Increase conversions through customized messaging based on travele

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