CASE STUDY The Company Vincentius Apparel, founded in 2012, is a global clothing company that caters to sporting and fashion enthusiasts with a unique line of high-fashion football-themed hats and jerseys. The Site Vincentius.com is the apparel company’s ecommerce and information site. The Challenge Vincentius Apparel serves a global audience and wanted its visitors to feel at home. The site originally could not serve the audience in their local currencies, and when they found the solution to do that, they had to turn off caching, which ground the site speed to a crawl. At the same time, the company’s site struggled with scaling issues, and getting a hold of customer support via the site’s previous host was difficult. “I’ d spend days, weeks, months on the phone trying to get customer

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