CASE STUDY Villeroy & Boch Villeroy & Boch (V&B) is the world’s leading ceramics producer, creating both premium tableware and designer bathrooms while employing 8,000 people worldwide. Using Stream (formerly Curatr) and Learning Locker, V&B were able to demonstrate a €2.5m return on their training investment, using the Experience API (xAPI).Challenge Solution In response to challenging sales and environment, research suggested that 85% of purchase motivation for premium products is emotional. A new sales training programme was created focusing on identifying emotional purchase motivation and promoting the Villeroy & Boch brand throughout the sales conversation. The core objective here is the creation of Brand Ambassadors; customers that proactively recommend the Villeroy & Boc

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