Installation Profile Empire State Building Observatory Product Leyard TWA Series Planar QE Series Planar Simplicity Series Location New York, NY Industry Tourism Application Digital Signage Way Finding Partners Thinc Design, Diversified, Beneville Studios, Ideo, Squint / Opera, JLL, Intersection, Skanska, Kubik Maltbie, Thornton Tomasetti, The Lighting Practice, Corgan, Syska Hennessy Group New York City is defined by its monolithic high-rises, and the iconic achievement of the city’s skyline is the Empire State Building (ESB)—one of the most renowned buildings ever constructed. People flood to ESB by the millions each year to visit the building’s world-famous observatory and take in the views of the city’s horizon. As part of a larger effort to create a fully reimagined new

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