Victoria’s Secret achieved a remarkable 5700% ROI from implementing SALESmanago's marketing automation. With a seamless integration into their VTEX eCommerce platform, they scaled their operations across Latin America. Key solutions included lead generation through landing pages and pop-up subscription forms, abandoned cart recovery, and personalized post-purchase campaigns. SALESmanago's segmentation allowed for targeted communications based on interests, preferences, and customer journey phases. As a result, their contact base grew by 56% annually, and 36% of last-click transactions were driven by automation. Future plans include expanding with RFM, loyalty programs, and recommendation frames.

Join for free to read