Engineering Case Study Vicon moves GM design into the drivers seat “We had seen a demo of Vicon’s optical tracking system at Siggraph and we were intrigued. There are similar systems on the market but few offered the same level of quality and capabilities, and none at the same price point.” Steven Powell, Virtual Reality Studio Manager, General Motors. Pioneering motion capture since 1984.Getting it right is paramount at General Motors’ design studios. A lot depends on putting their engineers and designers in the driver’s seat, literally. Capturing and testing exactly what a driver will see and experience is critical to evaluating its automotive product designs. When Steven Powell, Virtual Reality Studio Manager for GM, was faced with a nearly decade-old inertial tracking s

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