Veritiv Corporation - one of the best ways content marketing could help educate its customers was by first helping educate its employees.
Veritiv Corporation - one of the best ways content marketing could help educate its customers was by first helping educate its employees.
4 PagesVERITIV Case Study: Industry - Technology “Finding newsworthy industry topics to share on a consistent basis helps our sales team do their jobs better,” explained Veritiv’s Andrew Ritterskamp, Segment Marketing Manager, Manufacturing industry. “These efforts help create more educated and industry-aware sales team members, which ultimately provides benefits to our customers.” The Challenge Veritiv wanted to unify its internal messaging efforts and provide sales teams with relevant industry news and supplier/vendor information in a single, consistently distributed source. Veritiv Corporation determined that one of the best ways content marketing could help educate its customers was by first helping educate its own employees. About With about 8,000 employees spread across North
