Case Study Challenges & Solution - Chief Executive Officer, Vconnect, Deepankar Rustagi Launched back in 2010, Vconnect’s business model served a dual purpose. It acted both as a digital marketing platform for businesses and experienced professionals, in addition to acting as an easily accessible platform for users to hire the services of professional from the comfort of their home. After gaining a satisfactory amount of users and businesses to serve the needs of these users, Vconnect moved towards introducing transparency on its platform. This seismic shift in the business model was to cater to the end-users that utilize the platform of Vconnect to hire businesses and professionals. Vconnect wanted to ensure peace of mind for its users. Vconnect is an inspirational success story

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