Technology company Philips is a household name and one of the largest electronics companies in the world. Split into two divisions, Philips spans across the consumer and healthcare markets. The company’s email marketing program is a key component of its communications strategy, with promotional and discount emails being sent to 66 countries over 24 business groups. With more than 250 email campaigns implemented per month across its B2C and B2B clients, Philips needs a high-performing, reliable email program – particularly in the company’s burgeoning healthcare division.

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