Vacation-experience company uses data to transform travel Guest-centric application delivers personalization Delivering smooth sailing Vacations are changing. Rather than just a destination, trips need to provide experiences that can be easily captured on social media. Staying in one place for a week is no longer the main draw for vacationers. According to industry research, 82% of millennials took vacations last year— ahead of any other demographic. And this younger generation of travelers wants experiences over anything else. In fact, millennials are twice as likely to seek adventure compared to other generations. Unlocking data to improve the client experience For a vacation-experience company, the goal is to keep guests at the center of all they do and leave them with an experie

Join for free to read